Food Lion® Shopper Sampling Case Study

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Overview

Program: Food Lion Shopper Sampling
Distribution: Vacation condos and resorts reaching traveling families
Categories: Grocery; Snack brand partners
Offer: Free sample + $5.00 off coupon for Food Lion

Example program: Pretzel Chips

  • Reached families in the Summer vacation season
  • Sampled 1oz packages of Original Pretzel Crisps samples overwrapped with the $5.00 off Food Lion offer

Results: 20X ROI for the brand

Learn More About Retail Sampling Opportunities with OPENTM